SIMPLE

It must be easy for user to join, understand and engage in a loyalty program.

SUPRISING

Unexpected and delightful small wins increase the satisfaction of users, which increases the loyalty of users to the brand.

EMOTIONAL

Personalized service and social inclusion invokes emotional response from users.

DIFFERENTIATING

The current market gives crypto tokens a momentum to stand out and differ from other loyalty programs.

VALUABLE

Popularity and incentives increase the perceived value of a loyalty program.

DEVELOPING

Using trials and user feedback will keep the loyalty program continuously engaging and enhanced for users.